The Art of Data
Give any two data analysts the same sample and – in theory – they should derive the same insights. But true insight requires more than number crunching. It requires a little art. In a recent article, Data Insights’ CEO Carmen Vicelich says “The truth is there are many things you can do with data, but real, meaningful and actionable insight requires more than just a data sample and a fancy toolset. And gleaning those meaningful insights is what we call the art of data”.
View full article here: www.valocity.co.nz/media/1035/data-insight-in-nz-marketing-magazine.pdf