Proven Results


Insights that develop successful businesses.

We don’t believe you will find anyone who can do it better. But because we’re advocates of making decisions based on data, we’d like to share with you some of the successful solutions and outstanding outcomes that we’ve provided for clients before you make that call. We’ll hear from you soon.

01

Introducing agile analytics

Client becomes first NZ corporate to adopt new approach to data

The Challenge


Speed to market is critical in our client’s fast paced and ever more competitive sector. But this is a large organisation with a huge amount of data and traditional analytics can no longer keep up with demand. Their ambition was to deliver data driven productisation and marketing while at the same time reducing cost. We were engaged to make sure this industry leader remained agile and remained first.

The Solution

The Result

The Solution


We introduced and managed the adoption of ‘agile analytics’ – a combination of sophisticated analytics techniques, lean learning principles, and agile delivery methods. Our client would be the first corporate in New Zealand to pioneer this new methodology. This required not just changes in technology, but in process and culture, and would successfully guide them through it.

The Result


Our client’s productisation and marketing can now be led by consumer demand, rather than business needs. They can now anticipate where the market is moving and remain relevant. The time taken to gain actionable insights has been significantly reduced – making them quicker to market, while streamlined systems and quicker turnaround times also help to reduce costs. The client continues to lead the way in their industry and deliver their strategic vision through advanced and agile analytics.

02

Data Strategy

Business targets growth with the customer at the heart

The Challenge


Amassing data wasn’t a problem for this business. However with disparate systems across digital and offline environments, making sense of it was. Collectively they had collected a lot of information on their customers, but they needed to consolidate it to really understand them. To do that, they needed a strategy to commercialise their data and to use it to deliver exceptional customer service.

The Solution

The Result

The Solution


We met with key stakeholders to gain a deeper understanding of the business’s challenges, processes and goals. We were able to develop a strategy with three key milestones: consolidate, enhance, embed. In addition, to streamline adoption of the new approach, we identified the right data management platform to handle the complexities of merging their disparate data sets into a single source and single customer view.

The Result


With a single view of every customer, the client can leverage their data to identify customer behaviours and segments which can be commercialised through optimised marketing and communications. They capitalising on having the customer at the heart of their organisation and growing their business.

03

Custom Solution

Online platform assists insurers after Christchurch Earthquake

The Challenge


The 2010/11 Christchurch earthquakes presented a specific logistical challenge for insurance companies. They needed a more systematic way to identify whether owners of multi-unit properties (those sharing common floors, walls or roofs) were insured, and with which insurance company. The solution also had to be compliant with data privacy and security regulations.  People needed insurers to respond faster than the current method allowed. This was more than an organisational challenge, it was a humanitarian one.

The Solution

The Result

The Solution


Data Insight custom built a web service platform with safeguards in place that enabled all parties to readily participate. The platform provided a means to identify all potential impacted properties, their owners and insurers.

The Result


Companies worked together online with greater efficiency while maintaining privacy and data security. Visibility over properties affected meant insurers could recognise related parties and collaborate to make decisions and resolve claims quickly. Ultimately, people in distress got the help they needed faster.

04

Insight inspires pivot

Analysis helps convert mobile app users into customers

The Challenge


Our client launched a mobile app that connects homeowners with relevant services. It also featured some additional functionality that was complementary to the main purpose. When they came to us they wanted to know how they could further develop and improve the user experience. While the app was popular with users, it wasn’t converting users into customers as well as the client expected. The client needed our expertise to ascertain what was happening.

The Solution

The Result

The Solution


To help answer that question we began by analysing user interactions. Using our proprietary data we also profiled customers to get a better understanding of who they are. This provided a broader context of what triggers would affect their needs and their uses for the app.

The Result


The client was surprised by the results. We revealed that the additional functionality was far more important to customers than the primary purpose. This insight meant the client could make a strategic pivot based on a better understanding of their user’s needs. They were able repurpose and reprioritise to convert more users into profitable customers, and to better target new ones.

05

Advanced analysis

Retailer made ready for digital future

The Challenge


Change in the way businesses engage with customers is only accelerating. The particular challenge faced by our client was evolving their traditional retailer-customer interactions to an always-on digital relationship. So we were engaged to help them understand the current and future state of their business offering. By looking at the customers transactional behaviour, geographical skews and demographic needs, we were able to make sure they stay ahead of the competition.  

The Solution

The Result

The Solution


Our experience in customer segmentation, wealth of proprietary data, and unique methods of geo-spacial analysis, meant we could determine the customer usage profile for each channel. We made this complex analysis simple with visualisations that effectively communicated the financial implications for the client should their network fail to evolve.

The Result


Armed with these insights we were able to model the client’s ideal future state and advise on how to best address the changing needs of their customers. The client was able to adapt their planning and continues to be informed by our insights to drive the profitability of their platform – ensuring they are ready for a future which is increasingly digital.

06

Single customer view

Development of retail data-mart puts customer at the centre

The Challenge


Our client operates in a sector in which customer lifecycles involve regular churn and re-engagement. Data from various systems, source and reports flowed through their operating environment in a way that meant they often lost sight of the customer. They wanted to make customers central to their future service provision and decision making. The problem was, without a complete view of individual customers over time how would this be possible?

The Solution

The Result

The Solution


We developed a retail data mart incorporating many aspects of engagement such as transactions and interactions, usage and preferences, product holdings and lifecycle events. It was also designed to be operational while in development to streamline its adoption and demonstrate the value it would add for the business. We were able to present an accurate, updatable and accessible solution that will endure and evolve.

The Result


For the first time, our client has a single and full view of a customer, and it has enabled them to become a truly customer-centric organisation. This now informs their reporting, marketing campaigns and communication strategy, as well as future product development and more.