5 reasons why you should care about data

Today’s customers, and it’s not just millennials, know they have a choice thanks to the digital age. People are no longer loyal to brands and it is much easier, and more acceptable, to opt out or change to a competitor based on their last experience or interaction with a company.

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Michael Potts
Trust is now the new business currency

There’s no question that our data now holds tremendous value and the key to our success as Marketers in the future. It helps us understand our customers and design relevant, engaging experiences that show them we know them and also truly value their business.

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Michael Potts
How to get buy-in from the top table

Did you know that if you Google ‘Data analytics’, 27,800,000 results come up! Data is fast becoming the new oil of the 21st century for businesses yet, despite there being so much information about it readily available, Kiwi businesses still have a way to go in terms of realising its full power and making it central to their business strategy.

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Michael Potts
Data Geeks Unite!

When the top five companies in the world have all built their value on data – not products – there’s no doubting data is finally at the top table and being recognised as a key differentiator.

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InsightsJustin Flitter
The Art of Data

Give any two data analysts the same sample and – in theory – they should derive the same insights. But true insight requires more than number crunching. It requires a little art.

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InsightsJustin Flitter