‘They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results

Look around the industry and you’ll see a number of organisations at a crossroad – where to next with their data? Fiona Stewart, Briscoe Group general manager of marketing and strategy, has asked this question at three different organisations and each time an answer has been found in Data Insight. We talk to her about how Data Insight can help unlock the potential of data by going back to the beginning and engaging stakeholders. 

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77% of execs report that business adoption of Big Data/AI initiatives is a major challenge.

Firms are ramping up investment in Big Data and AI to accelerate business agility but they are struggling with data driven business transformation siting cultural challenges as the biggest obstacle to business adoption. The report noted firms need to adopt a long-term approach, focusing on people and processes as a starting point.

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5 reasons why you should care about data

Today’s customers, and it’s not just millennials, know they have a choice thanks to the digital age. People are no longer loyal to brands and it is much easier, and more acceptable, to opt out or change to a competitor based on their last experience or interaction with a company.

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Michael Potts
Trust is now the new business currency

There’s no question that our data now holds tremendous value and the key to our success as Marketers in the future. It helps us understand our customers and design relevant, engaging experiences that show them we know them and also truly value their business.

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Michael Potts
How to get buy-in from the top table

Did you know that if you Google ‘Data analytics’, 27,800,000 results come up! Data is fast becoming the new oil of the 21st century for businesses yet, despite there being so much information about it readily available, Kiwi businesses still have a way to go in terms of realising its full power and making it central to their business strategy.

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Michael Potts