Discover new value for your business
We help create a data driven strategy to leverage the data you hold and help you execute with our range of custom analytic solutions and market leading insights.Find out more
Better understand your customers
Use game changing analytics to unlock the true value in your data in order to really understand your most important asset, your customer.Find out more
Be inspired by insight
Data Insight are the experts in delivering data and technology solutions that make smart businesses grow with true customer-driven market insight.
Through advanced analytics we deliver game-changing insights driven by customer and market data. Start making decisions with insights you can action – to realise the true potential of your business.
A focus on data for everyone
Whether enterprise level, or small business, our purpose is not just to deliver data, but to help identify the customers you should focus on, where your market is heading, and the opportunities that you should explore.
Development of retail data-mart puts customer at the centre
Our client operates in a sector in which customer lifecycles involve regular churn and re-engagement. Data from various systems, source and reports flowed through their operating environment in a way that meant they often lost sight of the customer. They wanted to make customers central to their future service provision and decision making. The problem was, without a complete view of individual customers over time how would this be possible?
We developed a retail data mart incorporating many aspects of engagement such as transactions and interactions, usage and preferences, product holdings and lifecycle events. It was also designed to be operational while in development to streamline its adoption and demonstrate the value it would add for the business. We were able to present an accurate, updatable and accessible solution that will endure and evolve.
For the first time, our client has a single and full view of a customer, and it has enabled them to become a truly customer-centric organisation. This now informs their reporting, marketing campaigns and communication strategy, as well as future product development and more.
NZ Herald feature business story
Carmen Vicelich: IT Entrepreneur not your standard data geek. Read the full NZ Herald article here
Data Geeks Unite!
Data geeks unite! A round-up of thoughts and top trends from the NZ Marketing Association’s ‘Smarter Data 2017’ conference. by
Big data and marketing: curse or cure?
In this week’s National Business Review, Data Insight’s CEO Carmen Vicelich discusses the fundamental role data plays in customer experience.
“Just because you can, doesn’t mean you should” – Data Insight’s CEO, Carmen Vicelich highlights the importance of data transparency
Making Sense of Data: How to get started on your data driven journey
Making sense of data– How to get started on your data-driven journey by Jamie Graham “We are drowning in information,
Your Company Data: Left-brain or Right-brain driven?
Your company data: Left-brain or Right-brain driven? The power of data: how to evolve and compete in the age of
Top Digital Data Trends 2017
Data Insight founder and CEO Carmen Vicelich talks top digital and data trends for 2017 at the Marketing Association first Sunrise Breakfast session
Carmen shares her experience as a leader running her own business
At an event recently held for The Icehouse turning 15, Data Insight’s CEO, Carmen Vicelich, was a guest speaker. The
Speaking in Australia on optimising your Lending Decisions
Data Insight’s CEO, Carmen Vicelich spoke recently at the ARCA (Australian Retail Credit Association) National Conference in Adelaide, South Australia.
From corporate office to award-winning startup – in just 4 years
Our CEO & Founder, Carmen Vicelich, recently shared her entrepreneurial journey and her vision of disrupting the business world of
The Art of Data
Give any two data analysts the same sample and – in theory – they should derive the same insights. But