Discover new value for your business

We help create a data driven strategy to leverage the data you hold and help you execute with our range of custom analytic solutions and market leading insights.

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Better understand your customers

Use game changing analytics to unlock the true value in your data in order to really understand your most important asset, your customer.

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Look a little deeper

View our case studies across a variety of industries and requirements to give you a greater insight into how we can help and grow your business.

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Be inspired by insight

Data Insight are the experts in delivering data and technology solutions that make smart businesses grow with true customer-driven market insight.

Through advanced analytics we deliver game-changing insights driven by customer and market data. Start making decisions with insights you can action – to realise the true potential of your business.

A focus on data for everyone

Whether enterprise level, or small business, our purpose is not just to deliver data, but to help identify the customers you should focus on, where your market is heading, and the opportunities that you should explore.

Development of retail data-mart puts customer at the centre


Our client operates in a sector in which customer lifecycles involve regular churn and re-engagement. Data from various systems, source and reports flowed through their operating environment in a way that meant they often lost sight of the customer. They wanted to make customers central to their future service provision and decision making. The problem was, without a complete view of individual customers over time how would this be possible?


We developed a retail data mart incorporating many aspects of engagement such as transactions and interactions, usage and preferences, product holdings and lifecycle events. It was also designed to be operational while in development to streamline its adoption and demonstrate the value it would add for the business. We were able to present an accurate, updatable and accessible solution that will endure and evolve.


For the first time, our client has a single and full view of a customer, and it has enabled them to become a truly customer-centric organisation. This now informs their reporting, marketing campaigns and communication strategy, as well as future product development and more.



Aug 17

How to create a data-driven strategy to fire up your business

We are now living in a world that is increasingly driven by data thanks to the emergence of digital and


Aug 17

Top five tips to supercharge your data strategy

By Carmen Vicelich – Data Insight CEO   We’re now living in the age of the customer. Consumers no longer


May 17

8 things Kiwi businesses need to do to keep their data safe

By Carmen Vicelich, Founder and CEO of Data Insight   This week’s global cyberattack on hundreds of thousands of businesses


Apr 17

Carmen Vicelich: not your standard data geek

Carmen Vicelich: IT Entrepreneur not your standard data geek. Read the full NZ Herald article here


Apr 17

Data Geeks Unite!

Data geeks unite! A round-up of thoughts and top trends from the NZ Marketing Association’s ‘Smarter Data 2017’ conference. by


Apr 17

Big data and marketing: curse or cure?

In this week’s National Business Review, Data Insight’s CEO Carmen Vicelich discusses the fundamental role data plays in customer experience.


Apr 17

Digital You

“Just because you can, doesn’t mean you should” – Data Insight’s CEO, Carmen Vicelich highlights the importance of data transparency


Mar 17

Making Sense of Data: How to get started on your data driven journey

Making sense of data– How to get started on your data-driven journey by Jamie Graham “We are drowning in information,


Mar 17

Your Company Data: Left-brain or Right-brain driven?

Your company data: Left-brain or Right-brain driven? The power of data: how to evolve and compete in the age of


Feb 17

Top Digital Data Trends 2017

Data Insight founder and CEO Carmen Vicelich talks top digital and data trends for 2017 at the Marketing Association first Sunrise Breakfast session


Nov 16

Carmen shares her experience as a leader running her own business

At an event recently held for The Icehouse turning 15, Data Insight’s CEO, Carmen Vicelich, was a guest speaker. The


Nov 16

Speaking in Australia on optimising your Lending Decisions

Data Insight’s CEO, Carmen Vicelich spoke recently at the ARCA (Australian Retail Credit Association) National Conference in Adelaide, South Australia.


Oct 16

From corporate office to award-winning startup – in just 4 years

Our CEO & Founder, Carmen Vicelich, recently shared her entrepreneurial journey and her vision of disrupting the business world of


Feb 15

The Art of Data

Give any two data analysts the same sample and – in theory – they should derive the same insights. But